About Us

A Community Rooted in Ritual.

Hold space for the ordinary.

For Your Soul was created to remind you to slow down.

To find meaning in the moments most people rush past.

Born from the idea of modern rituals - coffee in the morning, journaling at night, a hoodie that feels like home - we make pieces that become part of your rhythm. Every design, detail, and texture is meant to ground you in what’s real: comfort, connection, and self-awareness.

We don’t believe in chasing trends. We believe in holding space for the ordinary.

The way your hoodie smells after a long day. The quiet between conversations. The breath before you step into something new.

Our collections are designed in Los Angeles and shaped by the people who live with intention — artists, dreamers, athletes, thinkers — the ones building a life that feels good on the inside, not just one that looks good on the feed.

Each drop is an invitation to pause. To reflect. To do something for your soul.

Our Core Values

Rooted In Ritual

We believe in honoring the everyday practices that shape who we are. Each design is created with thoughtfulness and purpose, elevating the simple into the sacred and celebrating the individuality of every journey.

Perspective

Celebrating the beauty in different experiences. We believe rituals look different for everyone, shaped by culture, creativity, and personal rhythm. For Your Soul exists to honor all those perspectives and create space where individuality feels seen, valued, and connected.

Community

This brand is for the people who lead with depth: creators, dreamers, thinkers, movers. The ones who value conversation over clout. For Your Soul was never meant to be a brand you just wear, it’s a community you feel part of.

Conscious Craftsmanship

Sustainability is at the core of everything we do. As the world evolves, so do we, constantly realigning with our environment, communities, and the people who make this journey possible. From ethical sourcing to mindful production, we are committed to creating fashion that not only looks good but does good.

Meet our founder.

For Your Soul was born out of a simple idea: our everyday rituals matter. The small things like your morning coffee, the playlist you throw on while getting ready, scribbling in your journal, the first sip of water after a workout, lighting a candle before bed...these are what ground us, connect us, and give life its rhythm.

I wanted to create more than clothes. I wanted to build a brand that celebrates these ordinary moments as something extraordinary. Every piece in this collection is designed to live with you: the hoodie that keeps you warm during a late-night drive, the tee you throw on after a long day, the jacket you wear while catching a sunrise or running out for groceries.

For Your Soul is about honoring the rituals that keep us human. It’s about community over clout, quality over excess, and stories over trends. It’s about creating something that feels personal to you and carries energy far beyond the fabric itself.

Since I was a little girl, I dreamed about creating something of my own... something that blended creativity, storytelling, and connection. For Your Soul is that dream brought to life.

This is just the beginning of the journey. Thank you for holding space with me and being part of this community. I can’t wait to see how you make these pieces your own.

With gratitude,

— Maya Zafrani, Founder & Creative Director